In the 1990s small stores moved in, which have been followed by major designers (the biggest six are Louis Vuitton, Gucci, Prada, Ferragamo, Fendi, and Christian Dior), lured by the growing appetite in South Korea for luxury goods. Korean fashion culture is developing very fast. Lots of Koreans are trying to express their own personality and sensibility with their clothes, said designer Lie Sang Bong, whose inspiration is often taken from Korean cultural motifs adapted to create East-meets-West looks worn by Lady Gaga and Lindsay Lohan, among others.
Eight is a favored number in Chinese culture. The 8seconds flagship store launched in Garosugil last year to massive fanfare. Lines formed around the block. Korean drama fans may recognize Beyond Closet brand design influences from the hit drama, “Boys Over Flowers.” Prints play a big part in street-inspired Lucky Chouette designs.
2012 Korean Textile & Fashion Trade Show
Monte Milano, a Korean based fashion line, showcased on trend floral prints (tops) and bold and bright colorful geometric patterns (outerwear ). When asked what was the inspiration behind the collection Designer and CEO Sylvia Oh stated I want to make clothes that make people happy citing the bright colors of the collection. Monte Milano is an affordable line with pieces ranging from $25-$49. http://www.MonteMillano.net Likewise accessories magnet Storona by Lee Yeon Industrial Co. Ltd beautiful display of crafted handbags and accessories also made for a noticeable display.
10 hot South Korean fashion brands and where to buy them
GREAT EXPANSION Privately owned E-Land Group Chairman Park Song-soo first opened a clothes shop in front of Seoul’s Ewha Womans University in 1984, but is now in the forefront of the overseas expansion of Korean fashion brands. E-Land began retail sales in China in 1997 and has carved out a slice of the fragmented fashion market as one of the top five apparel retailers, according to a 2012 Standard & Poor’s report, with average annual growth of 60 percent over the past 10 years. It has more than 2,000 outlets in China and earned $1.8 billion last year, building its growth on different fits and colours for consumers in 60 different regions. More recent fashion groups ride the coattails of the rising fortunes of K-Pop, Korean drama and celebrities like rapper Psy. “Right now, the biggest draw is the ‘Made in Korea’ label,” said Yun Bum-suk, founder of fast fashion brand JEIKEI and wholesaler that yearly sells more than 3.5 million pairs of jeans in South Korea, China, Thailand and Vietnam. “Consumers in Southeast Asia tended to respond better to the exact colour and style they’ve seen in Korean dramas than toko jaket jepang online keren to clothes modified to fit local tastes.” At Singapore’s Wheelock Place in the shopping district surrounding Orchard Road, a new flagship store for the Headline Seoul brand opened in late April.